SELECTED WORK
A collection of social media, content, and digital marketing projects built around audience insight, creative execution, and measurable performance.
Audience-focused strategy, content planning, and platform management built to strengthen brand presence.
Copy, photography, video, and creative developed to communicate ideas and connect with audiences.
Marketing concepts built around clear objectives, audience insights, messaging, and execution.
Performance insights used to understand audience behavior and make stronger marketing decisions.
FOLLOWER GROWTH
IMPRESSIONS
POST PUBLISHED
UNIQUE VISTORS
THE WORKS
My work combines creative storytelling with strategy, from developing social content and campaign concepts to building plans around specific audiences and brand goals.
Each project reflects a different challenge, but the approach stays consistent: understand the audience, create with intention, and use insights to make stronger marketing decisions.
MY PROJECTS
Authentiface is a digital identity and fraud prevention company focused on helping businesses build trust online. My work centered on strengthening the brand’s social presence and creating a more consistent approach to digital content.
I managed Authentiface’s LinkedIn content from strategy through execution, developing the content calendar, creating and scheduling posts, and monitoring performance. I used audience and engagement data to identify what resonated and refine the content strategy over time.
HYLETE is a performance apparel brand focused on functional athletic clothing. This project challenged me to develop a multi-channel paid media strategy designed to reach high-intent fitness audiences and connect social discovery with purchase-focused advertising.
I developed a six-week campaign framework spanning Instagram, Google Shopping, and Google Search. The strategy included audience targeting, creative concepts, funnel structure, budget allocation, keyword planning, and attribution recommendations designed to connect awareness with conversion.
Velour Live Music Gallery is an independent music venue in Provo with a long-standing presence in Utah’s local music scene. This project focused on developing a more cohesive social presence designed to strengthen the venue’s brand and support event discovery and ticket sales.
I developed a 12-week social media strategy built around audience research, competitive analysis, brand positioning, and four core content pillars. The proposal included a social audit, refreshed visual direction, platform strategy, content concepts, and campaign creative designed around Velour’s live music community.
Kara Chocolates is a premium chocolate brand used as the focus of a comprehensive digital marketing project. The campaign centered on creating an integrated customer journey that could increase brand visibility, generate traffic, and move prospective customers toward purchase.
I developed a multi-channel strategy connecting social media, email automation, Google Search and Display advertising, and a dedicated landing page. I also created platform-specific social content and a posting calendar designed to maintain consistent messaging across the customer journey.
